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Why Every Woman Executive Needs a Peer Advisory Group

In recent years, we have seen an upward trend in the number of women reaching senior leadership positions, and yet female executives remain seriously underrepresented across the corporate landscape in the United States and worldwide. In fact, only 7.4% of Fortune 500 companies currently boast female chief executives. At Women’s Executive Board we are keenly aware of the challenges facing women executives and business owners.

We know it can get lonely at the top. Finding a community of peers is especially important for women executives who might be one of only a handful of women in senior leadership in their company or sector. Responding to this need, we have created a virtual peer advisory group for women executives to share expertise and solicit constructive feedback from one another in a confidential and judgment-free environment.

Our Boards pair together ten to twelve women business executives from non-competing businesses across the globe, ensuring a diverse mix of backgrounds and experiences. While companies can differ from one another in many regards, the women running them often face similar needs in terms of professional and personal development. Our peer advisory groups facilitate mutual support through half-a-day long, monthly meetings in which women can confidently discuss, strategize and gain new perspectives on their most pressing issues.

The exchange of ideas and experiences is central to any peer advisory group. Through open and honest sharing and constructive feedback on what is or isn’t working, members can learn from one another’s past successes or mistakes, gain perspective on their own problems and help crowdsource solutions while respecting trade secrets.

Collectively, the women in each virtual Board possess an impressive range of professional skills and training and deep well of knowledge and experience. On a personal level, they often face similar challenges in finding ways to strike the right work-life balance and cope with the demands of high-stress positions. Friends and family can’t always understand or relate to the unique challenges facing women leaders. This often leads to a feeling of closeness amongst peer group members, whose shared identity as women executives can lead to the formation of a unique bond.

This trusted group of like-minded peers can also foster greater personal accountability from members who check-in with one another monthly and are invested in each other’s success. Through collaborative learning, women members challenge and encourage each other in ways that build confidence in their ability to problem-solve and develop into top leaders.

The personal benefits of having a dedicated group of peers who listen and provide support and advice cannot be overstated. These benefits can also extend to your company’s bottom line through increased revenue from access to a new, wider circle of contacts courtesy of your fellow members. The return on investment is high for companies whose women executives invest in themselves.

Women leaders face many challenges including unconscious bias in the workplace and the proverbial glass ceiling. But when women support one another through membership in a peer advisory group there are no limits to what they can achieve.

The Women’s Executive Board recently announced the launch of virtual boards, including a board for female entrepreneurs. If you are interested in learning more visit https://executiveboard.online and fill out the form at the bottom of the page to schedule your interview. We look forward to meeting you!

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This amazing group of women has become an important part of my life, both personally and professionally! I love the mentorship of the group and the benefit of taking away different lessons from each perspective.

Allison Dickens, Owner, Ludger's Bavarian Cakery

Being an entrepreneur can be a scary road for what lies ahead. However, being with a group of entrepreneurs walking the same road that helps you devise a plan for the unknown and to revel in the joy…well that is WEB.

Tani Kelley, Advertising Specialties and Spirit Accessories, President and Owner

I joined WEB with the hope of networking with other women in leadership roles. But what I get out of it is vastly more. I have relationships with a trusted group of mentors that inspire me and provide guidance and support in all aspects of life. My confidence in my problem solving and leadership has grown exponentially through the ability to present specific business challenges and receive constructive feedback and guidance. WEB provides a safe environment along with the support and encouragement needed to continually work on my personal and emotional growth. As a result WEB is an essential component for achieving my professional and personal goals.

Sarah Fields, President, Jetta Corporation

As you move higher up in an organization, you find yourself is a somewhat lonely position. You aren’t always certain who to trust and often you can get caught up in your own perceptions of issues. WEB has allowed me to work through some of my most complex and passion-filled challenges in a safe and accountable environment. The women in WEB hold me to my highest standard; value the trust of the organization; and have impacted my business in a positive and lucrative manner. WEB is the best investment I have made in my personal and professional self in the last 15 years. It makes the budget every year because the ROI can’t be beat.

Ashley K. Perkins, Vice President, Omaha/Sun Valley, Cox Business

WEB is a wonderful opportunity to network and collaborate with other executive women in many industries. Sharing real personal and professional challenges with an intimate group of trusted executive women who experience similar trials in their profession each day has become an important part of my own growth and my decision-making process- I learn as I share, and I learn just as much from the experiences of others.

Sara Tsoodle, VP of Client Services & Operations, Tricorps Technologies

I joined WEB while my business was small, and my knowledge of business ownership was limited. The founder, Lynn Flinn is insightful, and her business acumen and savvy are unmatched. She is one of the most influential and community-focused leaders in Tulsa. Through her leadership at WEB, women are learning to grow their businesses, lead effectively, deal with difficult situations, and pursue excellence and balance. The women in the group serve as a type of advisory board to your business. Because of the WEB group, my business has grown from one to fifteen employees, my client list has grown, and I am a more confident professional.

Angela Byers, Owner, Byers Creative

WEB is a safe and comfortable environment to share your business’s successes and challenges. To me, this organization serves as my unofficial board of directors. As such, they are an integral part of my planning, goal setting, and strategic business decision making process.

Managing Partner, real estate investment firm

“It’s lonely at the top” is more true than I thought before joining WEB. Being able to share problems and opportunities in a small, trusted setting of other women leaders has been enriching in my business and personal life. This has been true in surprisingly different ways … smart women from completely different backgrounds can still provide a wealth of advice, related experiences and encouragement … finding like situations among other women in leadership and benefitting from those … making lifelong friends … the small groups and retreats provide bonding opportunities unlike any other group I’ve joined.

Pleased and rewarded to have been a member from Day 1.

Joyce Madewell, Executive Vice President, SpiritBank

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